Category: Liz’s Video Marketing News & Tips

Oftentimes, when money gets tight the first thing to go is your marketing budget.  But hold on now – that could be a huge mistake.  When revenues are down, that’s when you need marketing more than ever and as you know, video … Continue reading

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Want to encourage people to buy your product or support your cause?  Then, show them who you are.  Show them the real you – not who you think they want to see, and they will buy and they will give.  … Continue reading

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If you’re not loading your video to YouTube, you’re losing out on a potentially huge audience segment and a valuable SEO (Search Engine Optimization) opportunity.  If you are loading video to YouTube, are you doing it right?  Consider this your … Continue reading

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Once you’ve invested in production of a video, it’s vital to optimize it and share it across your social media platforms!  Don’t just shelve your video after you’ve achieved its initial purpose – once the trade show or event is … Continue reading

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  We know just how powerful video is as part of a well-executed social media strategy but the right length can be a bit more tricky.  On Instagram, for instance, your video is not allowed to be longer than one minute. … Continue reading

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