The Client Side of Video Production

 

Autumn (2)

Before I joined the Fireside Production team, I was a Fireside Client.  As a communications director with organizations like the American Red CrossMile High United Way, and IAALS, the Institute for the Advancement of the American Legal System at the University of Denver, I was tasked with producing engaging and memorable videos designed to inspire philanthropy.

The Client Side of Video Production

When it came time to choose a video partner to bring our concepts to life, I turned to the team at Fireside.  Like most people, I thought we’d produce the video, debut it at an event, plop it on our website and be done with it.

Turns out I was thinking too small.  It didn’t take long to learn the finished video was only the beginning.  With each new video project, new lessons emerged.  Lessons I am happy to share in hopes that they can help you convince your communications team to not only invest in a quality video strategy – but to also realize the maximum return on your video investment to build your brand.

Lessons in Video Production

  • When planning for a video project, think of all the ways to maximize that footage – video thank yous, videos to promote your event in advance, clips for social media.  We can help with that!
  • Partner with a trusted video production company to not only produce an effective video but help to develop a plan to maximize that investment in a variety of ways.
  • Track responses. Whether it’s Google Analytics or social media likes and shares, track how your completed video is performing.
  • Document the performance analytics.
  • Share those analytics with your organization.
  • Expand your video reach.
  • Once you have the first video production and distribution experience down, start planning for the next.
  • Use your video performance analytics to inform your strategy.
  • If you started with hosting a video on your website, consider expanding the distribution to your social media channels, electronic newsletter, etc.
  • Involve your team!  They may have uses for the video you may not have originally intended.
  • Reach out to members of your organization to aid in distributing the video to their audiences of influence and contacts.
  • Tap them for ideas for your next video. Form an internal video ideas committee with a diverse representation from different areas of your organization.
  • Celebrate your success!
  • Hold video premieres at your organization. Make them fun and energize your team!
  • Tout the success of your video with your leadership – more sales, more donations, more volunteer engagement.
  • Enter your video into awards competitions.  If it’s good, why not?

Questions?  Check out these helpful blogs for video production planning and execution.

Video Makeup Tips
Video Production Costs
Optimizing Your Video for Social Media
More helpful Fireside blog posts

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