Before I joined the Fireside Production team, I was a Fireside Client. As a communications director with organizations like the American Red Cross, Mile High United Way, and IAALS, the Institute for the Advancement of the American Legal System at the University of Denver, I was tasked with producing engaging and memorable videos designed to inspire philanthropy.
The Client Side of Video Production
When it came time to choose a video partner to bring our concepts to life, I turned to the team at Fireside. Like most people, I thought we’d produce the video, debut it at an event, plop it on our website and be done with it.
Turns out I was thinking too small. It didn’t take long to learn the finished video was only the beginning. With each new video project, new lessons emerged. Lessons I am happy to share in hopes that they can help you convince your communications team to not only invest in a quality video strategy – but to also realize the maximum return on your video investment to build your brand.
Lessons in Video Production
- When planning for a video project, think of all the ways to maximize that footage – video thank yous, videos to promote your event in advance, clips for social media. We can help with that!
- Partner with a trusted video production company to not only produce an effective video but help to develop a plan to maximize that investment in a variety of ways.
- Track responses. Whether it’s Google Analytics or social media likes and shares, track how your completed video is performing.
- Document the performance analytics.
- Share those analytics with your organization.
- Expand your video reach.
- Once you have the first video production and distribution experience down, start planning for the next.
- Use your video performance analytics to inform your strategy.
- If you started with hosting a video on your website, consider expanding the distribution to your social media channels, electronic newsletter, etc.
- Involve your team! They may have uses for the video you may not have originally intended.
- Reach out to members of your organization to aid in distributing the video to their audiences of influence and contacts.
- Tap them for ideas for your next video. Form an internal video ideas committee with a diverse representation from different areas of your organization.
- Celebrate your success!
- Hold video premieres at your organization. Make them fun and energize your team!
- Tout the success of your video with your leadership – more sales, more donations, more volunteer engagement.
- Enter your video into awards competitions. If it’s good, why not?
Questions? Check out these helpful blogs for video production planning and execution.