One of our Core Values at Fireside Production is to Create Experiences. When it comes to delivering effective Fundraising Videos, creating an experience – is vital. By allowing viewers to really connect with your mission or to be moved by the story of someone touched by your organization, you can greatly improve your fundraising results.
“Fireside Production has dramatically increased awareness of our nonprofit through the video they produced, helping us aid even more homeless families!” – John Chambers, Family Promise of Greater Denver
Many non-profits use fundraising videos to promote the mission of their organizations, to inspire support and raise critical dollars to carry out their work. At Fireside, our process is designed to make producing a video for a fundraising event – easy and enjoyable. We work closely with each Client to determine how to best bring that Client’s vision for a successful video – to life.
Fireside can offer recommendations on what length of video is best suited to the platform in which it will be viewed. Fundraising videos that play before an “ask” at an event can be a little longer than a piece that will be shared online. Think too about maximizing your video investment by using it after the event… post it to your organization’s website to inspire supporters, show it during outreach opportunities to increase your volunteer-base and internally, use your video to motivate your team.
“We’ve shown the “Bonfils Touches Us All” video at our Give LIVE benefit concert for the past two years to great response. We’ve received so much positive feedback from the public that we’ve begun using it for more community-based events and internal message training. During recent market research Bonfils conducted, the video was shown and it received 100% positive feedback with individuals indicating they would be more inclined to support Bonfils after viewing it.” – Taylor Robertson, Bonfils Blood Center
Our team partners with our non-profit Clients to capture the most compelling story to deliver the mission and message of that organization in a way people remember… and we do it with the special budget considerations of our charitable organizations in mind. Next time your organization needs a fundraising video, we hope you’ll consider Fireside Production and be sure to ask about our non-profit discount as well!