Denver-based Fireside Production is recognized with a national award for video production excellence for a piece it produced for the Rocky Mountain Chapter of The Leukemia & Lymphoma Society (LLS). Fireside earned the 2016 Videographer “Award of Excellence” for the moving video created to showcase the LLS Boy and Girl of the Year.
We invite you to watch the touching stories of these two children and their families as they so courageously face a blood cancer diagnosis and treatment.
Fireside Production inspires action through the power of video.Its production team is made up of former television news professionals, who bring the speed of news and couple it with the polish of professional production.
Oftentimes, when money gets tight the first thing to go is your marketing budget. But hold on now – that could be a huge mistake. When revenues are down, that’s when you need marketing more than ever and as you know, video is a critical component of a strategic marketing plan! If you’re not marketing your services or products, how are you supposed to boost sales and beef up that bottom line?
Learn from the Past
Most of us still remember just how dark things were back in 2008 during the Great Recession. Many people lost their jobs and their homes. Even then, Forbes warned companies against cutting their ad budgets. They cited a study by McGraw-Hill that showed companies that didn’t cut their ad budgets during recessions dramatically outperformed their competition in the long run. “Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.”
Industry Week agrees, saying the best time to invest in marketing is during a recession and during the recovery. Industry Week also recommends organizations constantly assess their markets. If you’re seeing a decline in revenue, maybe it’s time to re-evaluate your audience and your marketing methods.
Marketing after all has changed drastically since the launch of social media. Just a few years ago, video was not likely to be a key part of your social media strategy. Now, video is so crucial to social media – that even Facebook has taken notice. The social media giant is now pushing its Facebook Live platform as well as integrating video as an option for ads.
The Marketing Versatility of Video
In reality, when marketing gets tight, video marketing is one of your best options! You can easily re-purpose video across a variety of platforms. For example, if you invest in a video for your event or your website – an excellent move for SEO (Search Engine Optimization) – you can turn that one video into several for a variety of purposes.
You can use video footage from your shoot for social media advertising.
You can take snippets from your interviews and turn them into their own social media post.
You could even take sections of that video and integrate it into your blog posts (again, good for SEO).
Turn a piece of that video into a GIF (people on social media love GIFs).
Before I joined the Fireside Production team, I was a Fireside Client. As a communications director with organizations like the American Red Cross, Mile High United Way, and IAALS, the Institute for the Advancement of the American Legal System at the University of Denver, I was tasked with producing engaging and memorable videos designed to inspire philanthropy.
The Client Side of Video Production
When it came time to choose a video partner to bring our concepts to life, I turned to the team at Fireside. Like most people, I thought we’d produce the video, debut it at an event, plop it on our website and be done with it.
Turns out I was thinking too small. It didn’t take long to learn the finished video was only the beginning. With each new video project, new lessons emerged. Lessons I am happy to share in hopes that they can help you convince your communications team to not only invest in a quality video strategy – but to also realize the maximum return on your video investment to build your brand.
Lessons in Video Production
When planning for a video project, think of all the ways to maximize that footage – video thank yous, videos to promote your event in advance, clips for social media. We can help with that!
Partner with a trusted video production company to not only produce an effective video but help to develop a plan to maximize that investment in a variety of ways.
Track responses. Whether it’s Google Analytics or social media likes and shares, track how your completed video is performing.
Document the performance analytics.
Share those analytics with your organization.
Expand your video reach.
Once you have the first video production and distribution experience down, start planning for the next.
Use your video performance analytics to inform your strategy.
If you started with hosting a video on your website, consider expanding the distribution to your social media channels, electronic newsletter, etc.
Involve your team! They may have uses for the video you may not have originally intended.
Reach out to members of your organization to aid in distributing the video to their audiences of influence and contacts.
Tap them for ideas for your next video. Form an internal video ideas committee with a diverse representation from different areas of your organization.
Celebrate your success!
Hold video premieres at your organization. Make them fun and energize your team!
Tout the success of your video with your leadership – more sales, more donations, more volunteer engagement.
Enter your video into awards competitions. If it’s good, why not?
Questions? Check out these helpful blogs for video production planning and execution.
Naomi is an innovative leader who thinks creatively and takes risks in how Fireside positions itself within the video communications space. She was a professional journalist before becoming a mother inspired her to start a business. Naomi gives herself whole-heartedly to each and every video Fireside produces for its many Clients in Denver – and around the country.
Fireside Production is marking its 10th year in business and has earned the trust – and repeat business – of Clients such as Humana, the National Renewable Energy Laboratory, Denver Water, CoBank, Girl Scouts of Colorado, Denver Metro Chamber of Commerce, Colorado Women’s Chamber of Commerce, Colorado Department of Education, American Red Cross – Mile High Chapter and many others.
Naomi is also committed to giving back to our community. She serves as co-chair of The Leukemia & Lymphoma Foundation Man & Woman of the Year Leadership Committee. She’s an active and enthusiastic member of the Denver Metro Chamber Leadership Foundation, Leadership Denver Class of 2016. She organizes volunteer days through Fireside and offers discounted and donated services to non-profits.
Want to encourage people to buy your product or support your cause? Then, show them who you are. Show them the real you – not who you think they want to see, and they will buy and they will give. This is a key component to any relationship marketing strategy.
You see, a huge component to successful marketing is relationship building. People buy from brands and support non-profits because they feel they have a relationship with them.
One of the best resources you have to build this relationship is video. In a video, people can see you, which gives your brand a face. They can get to know you. Are you serious? Funny? A little goofy?
A great example of showing personality through video is our Client, Denver Water. If you’re not following them on social media, you should be!
See?! They are hilarious! And that combination of entertaining and informative makes you want to connect with Denver Water – and in doing so, remember the messaging they are delivering through social.
Another great example is right here in our Fireside suite. Our Director of Production, Tom McDonald and Videographer/Editor, Eric Hoffman are a fun and hilarious duo! With them, what you see is what you get.
As you can see from the video, they are serious about their work (I mean, it is great quality video!) but they don’t take themselves too seriously. Our Clients know that when they’re working with these two, what might otherwise be a stressful shoot day, is going to be fun yet top-notch professionalism.
You can also check out Tom’s Video Tips to get more of an idea of how you can use relationship video marketing to help boost your customer/donor base.
Also, keep in mind that you don’t have to be all funny all the time. Keep your target audience in mind and be true to yourself. Authenticity is key.
If you’re having trouble identifying just how to show who you are, take some time to think about your favorite brands. Jot dot a list of words that describe what you think and feel about them. More than likely, you have some common traits with these brands. That should help you figure out how to best show who you are through video.
Our work in video production is really about bringing the ideas of others to life, creating a visual experience to convey information. Sometimes, that means we get to take a more of an unconventional approach to accomplish your goals.
These are some of the projects to which I most look forward. Stepping outside of my comfort zone as a videographer and editor is invigorating. It’s one of the main reasons I love my job.
One project that springs to mind is a recent piece with the wonderful team at Webolutions. They approach their work with great joy and wanted a video that would translate that to the viewer. They asked us to take some risks, move, experiment with focal length and bring their spirit of adventure and discovery into the final product. We embraced that on every level.
Another project that allowed me to stretch my legs, both literally and figuratively, was one we did for Clean Cities at the 2015 Pikes Peak International Hill Climb. It needed to explain the advances made by alternative-fueled vehicles competing in the race. Emotionally, I had to imbue the piece with the fast-moving pace and excitement of race day and I ran with that idea. The final video feels alive. You can almost smell the mountain air and feel the rush of wind as you watch the vehicles race up America’s Mountain.
To the other end of the spectrum… how do you animate stationary structures with verve? That’s what architects do. So, that was my challenge when Barefoot Public Relations asked us to produce an award video for the American Institute of Architects Colorado. I was able to allow their winning designs speak to me and not only inspire my videography, but the graphic design within the piece as well.
Approaching these challenges with spirit and positivity allows us to make the most of the creative inspirations with which we’re trusted.
One of the things I love most about my role at Fireside Production is the day-to-day experience I share with our Clients. I’m also constantly driven by our core values. Make An Impact, in particular, resonates with me. Not only do I strive to Make An Impact for our Clients but they often make a huge impact on me. They also inspire me through their work. It’s especially powerful when we can really dig in and strategize to meet our Clients’ ever-changing communication needs. That’s how our Real-Time Social Media Video package came to be!
Through our new blog series, Three Tips with Kala – I’ll share these Client experiences with you!
How Humana Uses Real-Time Social Media Videos
First up, Jim Turner. Jim is the Director of Corporate Affairs at Humana. Humana was one of our first Clients to innovate and use Real-Time Social Media Videos. With this package, the Fireside team captures video and sound from those participating in your event. Then – as the event is still taking place – we edit on-site to produce short, snazzy video vignettes. You then load those vignettes to your social media platforms to engage your online viewers! Here, Jim weighs in on the benefits and successes of the Real-Time Social Media Videos Humana has used for some of their signature events.
How would you describe this type of nearly Real-Time Video offering – capturing, editing and loading professional video during Humana’s events?
The Fireside team has done a great job of quickly turning short videos we’ve needed for use in social media and other channels. They’ve always done a nice job of turning even longer-form videos quickly. But there is no doubt that when you need something nearly immediately after an event or shoot, they can make it happen! (And with high quality.)
Why is that immediacy with video important today?
Sometimes we have the luxury of time and there’s no need to get a video back the same day or even within hours (or less). However, for many events, we need to be “live” on multiple channels “in the moment” or soon after the moment. Fireside has been on site with us at multiple events like this where we needed to post videos asap after an event has happened. They have delivered every time.
What are the results?
Even when having to work quickly, the quality of the videos the Fireside team produces is excellent. We’re always satisfied… AND… they have a great attitude even when dealing with pressure from us to turn multiple videos nearly instantly. The crew’s news background shines through in these moments.
Thanks to Jim Turner for sharing his experience with Fireside Production and all of you! Give us a call to chat through making your next event even more memorable through Real-Time Social Media Video.
As Director of Production at Fireside, one of my favorite things is getting new video production equipment to best serve you. Whether it’s a new camera or cool editing plug-ins, there is nothing like opening up a box of new tools!
Introducing the Glidecam HD 4000
New toys make Tom smile!
With that, I’d like to introduce you to our newest asset, the Glidecam HD 4000 Stabilizer! In a nutshell, the Glidecam allows us to capture smooth, hand-held shots on the go. This is an especially effective look for following action like an athlete in training or adding smooth motion to a busy room with one of our many nonprofit, corporate or government Clients.
So, is this the most exciting thing we have ever added to the Fireside equipment arsenal? No, but we think it is really cool and are excited to put it to work. We look forward to discussing how the Glidecam may enhance your next video. Check out the video below to see what kind of look the Glidecam can achieve!
Just what do you need and how much should you wear to look your best on camera? In this world of high definition video, the makeup rules of the past no longer apply. Remember when they used to tell you to use a yellow-tinted concealer to hide dark circles under the eyes? Well, do that now, and it’ll do anything but cover up!
Professional makeup artist Michael Moore recently stopped by the Fireside suite to share his professional tips with us and with you. (including how to get around that yellow conundrum).
Here are Michael’s easy steps to a flawless high-def face:
#1 – Use a powder – instead of heavy foundation – to reduce shine on the face.
#2 – Brighten it up under your eyes with a skin tone-correct concealer (no yellow-tinted concealers!). Take the concealer right up to the lash line and all the way down to the cheek bone to take away any hollows under the eye.
#3 – Don’t forget the finishing touches! Focus on defining the eyebrows and eyelashes with color and mascara. Then, give the cheeks some blush and the lips a fresh hint of color.
Want to know more about Michael Moore? Check out his website at MooreForLife.com. Follow his simple tips and you’ll look – and feel – fabulous for your next video shoot!
Hi! Robert Thompson here. I am Fireside Production’s new Chief Operating Officer and Partner. I joined Fireside in June 2016. But, I go way back with Naomi and Tom to our time together in television news. Over the past decade, I’ve been a Fireside Client. Now, I am thrilled to be part of the team!
What I Bring to Fireside
At Fireside, it’s my mission to focus on providing an engaging, inspiring, and satisfying experience for our Clients and partners. I am having a blast collaborating with our creative teams when it comes to video production, marketing and social media as well as managing Fireside’s operations. I also get to do what I really love and that’s produce impactful, memorable videos like only Fireside can.
Now, a little about me. I’m a Colorado native and a CSU grad. I spent more than 16 years in television news living and working in locales like Laredo, Texas – Alexandria and Shreveport, Louisiana – Columbus, Ohio – San Francisco, California, and finally, back home to Denver to be closer to my family.
In 2003, I left television and crossed the tracks from TV news to the world of public relations and communications. That’s where I spent the next decade leading storytelling and brand management for the likes of the American Red Cross, Mile High United Way, the University of Denver, and the Colorado Department of Human Services.
I am an award-winning journalist, published author and educational nonprofit founder.
Bonus points if you have ever heard of a group called Up With People. Back in the day (1986), I traveled across the US and Europe with this international group, performing a musical and dance show and engaging in community service and cultural exchange. Fun fact: One of our performances took us to New York City and the United Nations, where I danced within feet of Henry Kissinger. True story.
Life is full of surprises. I hope that one of them is that I get to meet you and help bring your story to life through video.