Tag Archives: video marketing


Foundation, powder, mascara, eyeliner – MAKEUP!

Just what do you need and how much should you wear to look your best on camera?  In this world of high definition video, the makeup rules of the past no longer apply.  Remember when they used to tell you to use a yellow-tinted concealer to hide dark circles under the eyes?  Well, do that now, and it’ll do anything but cover up!

Professional makeup artist Michael Moore recently stopped by the Fireside suite to share his professional tips with us and with you. (including how to get around that yellow conundrum).

Here are Michael’s easy steps to a flawless high-def face:

#1 – Use a powder – instead of heavy foundation – to reduce shine on the face.

#2 – Brighten it up under your eyes with a skin tone-correct concealer (no yellow-tinted concealers!).  Take the concealer right up to the lash line and all the way down to the cheek bone to take away any hollows under the eye.

#3 – Don’t forget the finishing touches!  Focus on defining the eyebrows and eyelashes with color and mascara. Then, give the cheeks some blush and the lips a fresh hint of color.

Want to know more about Michael Moore? Check out his website at MooreForLife.com.  Follow his simple tips and you’ll look – and feel – fabulous for your next video shoot!

Posted in Robert's Experiences | Leave a comment

new chief operating officer

Hi!  Robert Thompson here.  I am Fireside Production’s new Chief Operating Officer and Partner.  I joined Fireside in June 2016.  But, I go way back with Naomi and Tom to our time together in television news.  Over the past decade, I’ve been a Fireside Client. Now, I am thrilled to be part of the team!

What I Bring to Fireside

At Fireside, it’s my mission to focus on providing an engaging, inspiring, and satisfying experience for our Clients and partners.  I am having a blast collaborating with our creative teams when it comes to video production, marketing and social media as well as managing Fireside’s operations.  I also get to do what I really love and that’s produce impactful, memorable videos like only Fireside can.

Now, a little about me.  I’m a Colorado native and a CSU grad.  I spent more than 16 years in television news living and working in locales like Laredo, Texas – Alexandria and Shreveport, Louisiana – Columbus, Ohio – San Francisco, California, and finally, back home to Denver to be closer to my family.

In 2003, I left television and crossed the tracks from TV news to the world of public relations and communications.  That’s where I spent the next decade leading storytelling and brand management for the likes of the American Red Cross, Mile High United Way, the University of Denver, and the Colorado Department of Human Services.

I am an award-winning journalist, published author and educational nonprofit founder.

Robert Up With People photoBonus points if you have ever heard of a group called Up With People. Back in the day (1986), I traveled across the US and Europe with this international group, performing a musical and dance show and engaging in community service and cultural exchange.  Fun fact: One of our performances took us to New York City and the United Nations, where I danced within feet of Henry Kissinger.  True story.

Life is full of surprises.  I hope that one of them is that I get to meet you and help bring your story to life through video.

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If you’re not loading your video to YouTube, you’re losing out on a potentially huge audience segment and a valuable SEO (Search Engine Optimization) opportunity.  If you are loading video to YouTube, are you doing it right?  Consider this your YouTube checklist.

Clear Your Cache for More Speed

First of all, the longer your video, the longer it may take to load.  One recommendation for speeding up the process is to clear your cache before loading your video.

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Video Privacy Settings

One of the very first things you’ll want to do (before you upload) is to select your privacy setting for that particular video.  Most likely, you’ll want to set it for public so that anyone can see it.  The unlisted and private options limit who sees your video and how they can view it.

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Fill in the Details

This may be one of the most important and overlooked steps when posting video to YouTube.  Fill in all the information requested and be sure to include your target SEO keywords.

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1.  Title your video.  Make it catchy and use your target keywords here.

2.  Write a description – don’t just use the title again.  This is a good place to include an active link back to your website as well.

3.  Use tags!  This includes the people and organizations featured in your video as well as the topics.  Anything that might make a good hashtag on Twitter makes for a good tag here as well.  Effective tags are a great way increase the chances that your video shows up under “Recommended Videos” in the YouTube sidebar.

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4. Enter a category for your video.  Again, this is another way to make it easier for people to find your video.

5. Include your location. You can input your coordinates (latitude/longitude) or just input your city.

Hopefully, this checklist will help you to get the most out of our video investment. Remember, YouTube is more than just a video watching platform, it’s also a search engine, like Google.  You want to make it as easy as possible for people to find you – through your videos.

Posted in Liz's Video Marketing News & Tips, Social Media Video, Tips to Promote Your Video | Leave a comment


Every minute, 72 hours of new video content is loaded to YouTube.  The sheer volume of video on the web is mind boggling.  However, it’s estimated that four out of five online viewers will click away if a video stops playing – that’s a big opportunity lost.  Translation: there’s too much competition for people to patiently wait through content that doesn’t engage them or play properly.

It All Starts with the First Frame

How do you give your video (and message) the best chance to make an impact in the face of such statistical odds?  Start at the beginning.  Those opening shots and sequences matter.  Within seconds, you can make it known that this will is worthwhile content delivered effectively.  There will be viewer benefit.

Video offers an amazingly unique opportunity to communicate with potential clients. According to Forrester researcher Dr. James McQuivey, one minute of video is equal to about 1.8 million words.  You can deliver more content, efficiently through a well-produced video – and that’s a truly worthwhile marketing and communications investment.

We live in an era where the use of amateur, smart phone-produced video is commonplace.  There’s definitely a time and place for using your phone to engage your target audience.  However, quality online video can truly stand out, which is critical today – particularly since mobile video consumption rises 100% every year according to YouTube.

Mist Media reports the average internet user will spend 88% more time on a site that includes video.  These numbers paint a very clear picture of how truly important it is to provide your potential client or supporter with engaging, polished  video experiences… right from the start.

Posted in Eric's Video Experiences, Stories by Eric, Tips to Promote Your Video | Tagged , , , , , , , , | Leave a comment

You’ve no doubt seen all kinds of videos pop up in your day-to-day routine.  Video is on the websites you visit, it’s embedded in emails and is peppered throughout social media. The wheels have started turning and you’re thinking to yourself… I need to make a video! Well, we agree!  Next, you’re bound to ask – what’s it going to cost?  Let us break down the factors that generally go into determining the cost of a video…

What kind of investment should I expect?

Fireside Production is here to help your organization strategize the most efficient and cost- effective video production plan.  Our team provides guidance to ensure the process is easy and enjoyable… and we can help you maximize your investment with recommendations on using the video once the project is complete.

That still doesn’t answer your question… how much is this going to cost?  Every video is different and every project customized to the exact needs of that Client; however, there are several components that make up every Fireside Quote.

Video Length

The length of your video will be one of the most important factors when it comes to determine your overall investment.  Length and costs go hand in hand.  Generally, the longer the video, the greater the cost.  Fireside Production is very happy to provide insights on optimal video lengths for how and where your video will be viewed.

Number of Interviews

Interviews can add authenticity to video.  Delivering your message through the voices of those impacted by your work is a wonderful way to create a video experience for your viewers.  This is another area that can add cost to your video project.  Fireside can again recommend an ideal number of interviews for your project based upon length and the purpose of the video.

Shoot Locations

The number of different locations you’d like us to capture interviews and supporting video footage is an important determinant of cost.  It’s wise to look at really maximizing our time at any one location – since equipment set-up and break-down are part of the production time.  This is another area where our team can help you think strategically.

Build Your Video Library

At Fireside Production, upon completion of your project, we not only deliver your finished video but also all of your raw footage.  As you build your library of raw footage, you can call upon that initial investment to produce future videos and to use the footage in many different ways – even customizing it to the various social media platforms your organizations uses.

Hopefully, this gives you some thinking points when it comes to planning for your video.  These will be among the first elements we’ll ask about when putting together a Quote for your consideration.  Don’t forget to ask about the ways we can maximize your investment by creating short social media videos as well!

Posted in Kala's Video Production Tips, Uncategorized | Tagged , , , , , , , , | 2 Comments

Fireside Production is celebrating its 10th Anniversary this year.  It has been an amazing ride, and we have been privileged to partner with so many wonderful organizations in this video production journey.  After a decade of producing video content, our team is continually striving to keep things fresh and innovative in both our look and approach.  As Director of Production, I have established some great strategies for doing just that.

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Practice hard and keep an open mind and heart

Practice your craft.  My motto has always been the day I have mastered everything there is to know about video production, I am getting out.  The good news is that will never happen.  Learning and honing my skills keeps me going. There are few things as exciting to me as learning – and mastering – a new technique.  Like in any sport or artistic endeavor, practice is key.

 

Keep your gear clean and in good shape.  Many years ago, I had the privilege to do a video project with the U.S. Air Force Survival School.  One of the biggest lessons I learned about survival is that you have to keep yourself and your clothes clean and dry.  When you are trying to survive and your jeans are ripped and wet, your morale starts to go.  I have applied this philosophy to our gear as well.  When your camera lens is dirty or your tripod is not working optimally, it interferes with your ability to produce quality work and it can bring you down.  Keep it all in good shape and when something starts to show signs of wear and tear, fix or replace it.

Keep yourself and your gear clean!

Keep yourself and your gear clean!

Watch a lot of videos!  In the age of digital media, there is no shortage of great video content out there.  I am constantly watching videos and films to look for great ideas – not to copy – but  to find ways to innovate our own style.  Find inspiration in others and then, take it to a new level.

 

Effort!  Not all projects are created equal but effort must always be consistent.  Let’s face it, some projects practically come together on their own while others require some extra love.  I work long hours and on a lot of projects.  I am truly blessed and thankful for each and every opportunity, and I show my thanks by giving each project my absolute best.  This is true throughout the Fireside team.

Preparation is so important and I will admit, not always my strongest suit.  This is a part of my craft I am constantly working on… but one aspect I do excel in is visualizing my shoot.  Before each video shoot, I have a good blue print of what I am going to accomplish out in the field.  It is much easier to handle surprises and switch directions when you have a good plan in place to start with.  If you are unprepared going in and things start to fall apart, you’re bound to collapse with it.

Mastering Your Craft

Inspiration often comes from your surroundings

Last on my list is to simply be curious. I find it fascinating to experience so many different organizations and people first hand.  I am constantly inspired and love the continual learning that comes with what I feel is the greatest job.  Keep an open mind and heart and the creativity will flow!

 

Posted in Tom's Video Production Tips, Uncategorized | Tagged , , , , , , | 2 Comments

photo (5)As we journey into the newest frontier for online video, here’s what you need to know… it’s fast. It’s professional, and it’s nearly real-time. What does that mean? It means we need to think outside of the traditional social media box to really allow people to experience our events – as they are happening!  I think it’s super exciting and for Fireside Production, the real-time social media video offers us an opportunity to show you what we do best… deliver the polish of professional video production at the speed we mastered in our former television news careers.

How It Works

The Fireside team captures video footage and sound from those participating in your event.  Then – as the event is still taking place – we edit on-site to produce short and snazzy video vignettes to load to your social media platforms.  We optimize those vignettes for social and just the second the video is posted and ready, we tag your team to take it from there!  Instead of those grainy, dark smart phone video clips with less-than-ideal audio… you can now include polished videos as part of your event-day social media strategy.

The Why

We know that video on social media out-performs both images and text-only content. Video offers impressive reach on sites like Facebook, Twitter and Instagram.  So, if you’re going to spotlight your event – you want to do it through video.  Video allows your online viewers to hear, see and feel the action – when done right… and this quick-turn approach allows your brand to really stand-out.

For What Events?

Real-time social media videos are ideal for professional events and fundraisers… particularly those events that take place over a couple of hours.  That timing allows people who see your videos online to potentially join in and take part.  This approach is perfect for press conferences and panel or thought-leadership discussions.

The length is well-suited for sharing, so those following your event hashtag – for instance, can share your content and reach even more viewers.  What better way to generate excitement and create an experience online than through real-time social media video?

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OPENING
Once you’ve invested in production of a video, it’s vital to optimize it and share it across your social media platforms!  Don’t just shelve your video after you’ve achieved its initial purpose – once the trade show or event is over, for example.  The more you share it and use the existing footage in a variety of ways, the more bang you’ll get for your buck.

Why You Need to Optimize Your Video

This might come as a surprise, but Google is not the only search engine.  It may be the biggest but there are other players out there!  It may come as a surprise that YouTube is the 2nd largest search engine – according to Backlinko.  You likely know by now that we are big advocates at Fireside of posting your video to YouTube – tagging it well and sharing it from there.

If you want people to find that video, and learn more about your organization, brand, event or product, you need to optimize it well.  If you post it with a generic title – such as VID_20160316_122626, which is what it would be if you pulled it off your phone – no one is going to find it through a search.  No one.  But if your video is titled, Leadership Denver Bowling Bash Invite, for instance, and someone is searching for “Denver Bowling,” they are far more likely to find that specific video and hopefully, attend the event.  (Yes, shameless plug.  We know, but it’s for a good cause!)  YouTube looks at the name of your file to determine what the content is about.

If your video is optimized well so people can find it, they’ll be able to share it with others. It’s like getting someone else to do your job for you!  They’ll help raise awareness of your brand.  Those shares also help increase leads and conversions.  The more people know about your product or organization, the more they are likely to buy, get involved, donate or whatever your goal is.

When you post on other social media channels, such as Facebook or Twitter, you may want to just link to the YouTube video itself.  You can also direct upload to those channels, but they all have their own parameters as to format and length (that goes for Instagram too). For those reasons, depending on the length of your video, you may want to invest in shorter versions as well.  We have all sorts of ideas and suggestions to help you maximize the footage from your shoot.

A Good Head Start

We recognize that many of our Clients either don’t know that they should or underestimate the importance of optimizing their videos.  So, here’s how we’re giving you a head start… when we deliver your video, we are very happy to help optimize the title and tags for SEO (Search Engine Optimization).  We offer to get these initial steps taken care of for you and so, if you’re not sure where to start with optimization – please let us help!

How To Optimize Your Video

Here are the first steps for successfully optimizing your video:

  1. Before you upload to your website or social media channel, make sure you title the video.  In that title, include possible keyword search terms.  Those terms should be related to the topic of the video, the name of your organization, the name of your event, etc.
  2. Wherever there is a place to write a description of your video, do so.  On YouTube, it’s the text box under the video player.  Again, be sure to include those keywords.
  3. Include Tags.  Tags are similar to keywords and help search engines like Google and YouTube determine what your video is about.  Tags also help your video show up after someone watches a different video – YouTube is essentially offering similar content for the viewers to watch next.

Don’t forget to share your video – and shorter video content – everywhere you can!  Post on your website, share on YouTube and the other social media channels you use.  Embed your video in a blog.  Video is a huge boost to SEO efforts – especially when optimized effectively.

Posted in Liz's Video Marketing News & Tips | Tagged , , , , , , , | 1 Comment

Fireside Production’s Clients trust our team to make sure those people they’ve asked to be a part of the video production look and sound their very best.  Creating an ideal interview backdrop is a critical component of that.  Here are a few of our favorite tips for creating the best look for your video interviews…

Important Elements for Interview Settings

Space & Lighting – The most important element of creating the right interview setting is lighting.  The Fireside team takes our own studio-quality lighting to each interview location.  That means we need access to electricity and enough space to set-up.  You don’t want your interviewee to be too close to a wall or another background as it’s just not ideal for lighting.  Nobody wants their interview to look like a driver’s license photo where you’re pushed up against a blue wall and hit right in the face with a too-bright flash!

A larger space also allows the videographer to make the most of what we call depth of field.  Essentially, we can keep our interviewee in focus and the rest of the space behind them slightly “fuzzy,” which creates an almost film-like look that’s absolutely beautiful.

Background – You may opt to use the natural setting in the room as a background or bring in a backdrop.  Choose a room that’s warm and inviting – and not too cluttered.  A wall with color or artwork looks nice as does a bookcase with warm tones.  If you use props in the background, we’ll want to make sure they’re lit so we can accent them.  You should also consider what the interview topic is… if you’re talking about research and development, a laboratory is a great backdrop.  Usually, you want to select a quiet location.  However, if the topic is about the work environment, for instance – you could look at setting the interview up where we can see people working behind the interviewee.  We’re always happy to weigh in if you have questions about a great background.

Fireside also has several simple, colored backdrops – and a portable green screen – that we can take to your location if you are struggling with finding the right look.

Indoor or Outdoor Light – Finally, we usually want to avoid competing with direct sunlight.  Though our eyes adjust well to low-to-bright light contrast, cameras tend to struggle.  Mixing indoor and outdoor light – or even shade and sunlight – often renders less-than-optimal results.  If the room you’re considering for your interviews does have windows, be sure there are blinds or shades that we can use to control the outside light.

Don’t underestimate the importance of a good area for capturing interviews!  We always happy to stop by for a site visit – if timing allows – or look at photos of possible locations to help you make the right choice.

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things every small business owner needsBy Kelly Brough, President and CEO

Denver Metro Chamber of Commerce

Small business is a vital part of Colorado.  In fact, 98% of our state’s businesses have 100 employees or less.  It must be our western roots that cause us to blaze our own trail in business – and we’re often a top-five state for entrepreneurial activity and innovation.

Here are three things we think are important to small business success:

Seek Out Support.  There are many resources that can help your business grow and thrive – our Denver Metro Small Business Development Center is doing just that every day and serving thousands of small businesses in Colorado.  It’s also critical that you support the growth of your talent.  And, you guessed it our Denver Metro Chamber Leadership Foundation can help develop leadership capacity for you and your team while teaching you about the most challenging issues facing Colorado.

Have a Deep Bench.  From your own team to the folks you look to for advice, it’s important to have people in and outside of your organization who you can turn to.  You attract top talent when you create a culture that values teamwork, collaboration and frank conversations.  Make a point to build relationships with peers and leaders that inspire you outside the four walls of your office.

Get Out There.  When you run a small business, you are the face of your company.  While there’s plenty of marketing and networking that you can do through social media and online, personal relationships are key.  That means connecting with people who share your passions, whether that means getting out to network, meeting with a leads group or volunteering.

We are so proud of the companies choosing to do business in Colorado – you will be surprised how many people will do whatever they can to help your company grow.

Thank you for doing business here.

 

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