Once you’ve invested in production of a video, it’s vital to optimize it and share it across your social media platforms! Don’t just shelve your video after you’ve achieved its initial purpose – once the trade show or event is over, for example. The more you share it and use the existing footage in a variety of ways, the more bang you’ll get for your buck.
Why You Need to Optimize Your Video
This might come as a surprise, but Google is not the only search engine. It may be the biggest but there are other players out there! It may come as a surprise that YouTube is the 2nd largest search engine – according to Backlinko. You likely know by now that we are big advocates at Fireside of posting your video to YouTube – tagging it well and sharing it from there.
If you want people to find that video, and learn more about your organization, brand, event or product, you need to optimize it well. If you post it with a generic title – such as VID_20160316_122626, which is what it would be if you pulled it off your phone – no one is going to find it through a search. No one. But if your video is titled, Leadership Denver Bowling Bash Invite, for instance, and someone is searching for “Denver Bowling,” they are far more likely to find that specific video and hopefully, attend the event. (Yes, shameless plug. We know, but it’s for a good cause!) YouTube looks at the name of your file to determine what the content is about.
If your video is optimized well so people can find it, they’ll be able to share it with others. It’s like getting someone else to do your job for you! They’ll help raise awareness of your brand. Those shares also help increase leads and conversions. The more people know about your product or organization, the more they are likely to buy, get involved, donate or whatever your goal is.
When you post on other social media channels, such as Facebook or Twitter, you may want to just link to the YouTube video itself. You can also direct upload to those channels, but they all have their own parameters as to format and length (that goes for Instagram too). For those reasons, depending on the length of your video, you may want to invest in shorter versions as well. We have all sorts of ideas and suggestions to help you maximize the footage from your shoot.
A Good Head Start
We recognize that many of our Clients either don’t know that they should or underestimate the importance of optimizing their videos. So, here’s how we’re giving you a head start… when we deliver your video, we are very happy to help optimize the title and tags for SEO (Search Engine Optimization). We offer to get these initial steps taken care of for you and so, if you’re not sure where to start with optimization – please let us help!
How To Optimize Your Video
Here are the first steps for successfully optimizing your video:
- Before you upload to your website or social media channel, make sure you title the video. In that title, include possible keyword search terms. Those terms should be related to the topic of the video, the name of your organization, the name of your event, etc.
- Wherever there is a place to write a description of your video, do so. On YouTube, it’s the text box under the video player. Again, be sure to include those keywords.
- Include Tags. Tags are similar to keywords and help search engines like Google and YouTube determine what your video is about. Tags also help your video show up after someone watches a different video – YouTube is essentially offering similar content for the viewers to watch next.
Don’t forget to share your video – and shorter video content – everywhere you can! Post on your website, share on YouTube and the other social media channels you use. Embed your video in a blog. Video is a huge boost to SEO efforts – especially when optimized effectively.