Author Archive
Posted on: July 6th, 2021 by Naomi Binkley
The essential elements of every great video story include a hook – a compelling beginning to lure you in – a middle (the heart of the story) and a powerful end. Whether a book, a movie, a video for your nonprofit, government entity or corporation… a story that people remember involves a strong beginning, middle…
Read More
Posted on: May 25th, 2021 by Naomi Binkley
Fireside Production shares how knowing your target viewers is the best place to start for video production success.
Read More
Posted on: July 20th, 2020 by Naomi Binkley
Don’t cancel your fundraising and corporate events! That’s the take-away from Fireside’s interactive discussion on moving to virtual events in light of the COVID-19 pandemic. Your donors, team, community and customers want to engage with your organization and online events are an ideal way to do so. Because these are somewhat uncharted waters, there’s some…
Read More
Posted on: May 11th, 2020 by Naomi Binkley
The work of our nonprofits, government agencies, healthcare providers and suppliers is arguably more important than ever before. They have powerful stories they need to share to generate the support and funding to carry out their missions. The challenge is capturing those video stories during this time of social distancing – with serious restrictions in…
Read More
Posted on: May 10th, 2020 by Naomi Binkley
What to expect on your next Fireside Production video shoot during this phase of the response to COVID-19. You know that feeling when it’s the first pool day of the season? The skies are crystal blue and the water is just cool enough to keep the heat at bay. The moment you – and kids…
Read More
Posted on: March 20th, 2020 by Naomi Binkley
You are not alone. Navigating the challenge of communicating during the coronavirus crisis is one every organization is facing, and video can – and should be – a central piece of your messaging strategy. Many of our nonprofits are postponing or cancelling their most important fundraising events. Those are the very organizations that we count…
Read More
Posted on: February 3rd, 2020 by Naomi Binkley
It’s a challenge most any business, nonprofit or government entity faces… making sure your message reaches the people you need to reach. For SungateKids, educating parents and caregivers about school presentations to empower children to recognize abuse and speak up – was practically impossible. Parents and caregivers just weren’t showing up for meetings or events. …
Read More
Posted on: February 3rd, 2020 by Naomi Binkley
What one word would you use to describe yourself? On the surface, it may seem like an easy question to answer but go a bit deeper. That’s the challenge we posed to the Boys Hope Girls Hope of Colorado scholars during our winter 2019 Fireside Day of Service and to be honest, the answers astounded…
Read More
Posted on: September 10th, 2019 by Naomi Binkley
In our Fireside Client Spotlight, the value of video in showcasing great science and how the right production company makes complex research approachable.
Read More
Posted on: August 21st, 2019 by Naomi Binkley
I dealt with depression long before I knew there was an actual word or diagnosis for what I was experiencing. Back in the day, we “put a smile on it” and moved on. I’ve struggled with depression much of my life and so, on a personal level – mental health is super important to me.…
Read More