I am fascinated by routines – the things other people do at night or in the morning to set themselves up for success. I’ve heard everything from eating the exact same thing for breakfast every day to nightly meditation and making your bed in the morning (best-selling author, Tim Ferriss says this is one way…
Read MoreEvery minute, 72 hours of new video content is loaded to YouTube. The sheer volume of video on the web is mind boggling. However, it’s estimated that four out of five online viewers will click away if a video stops playing – that’s a big opportunity lost. Translation: there’s too much competition for people to…
Read MoreAs we journey into the newest frontier for online video, here’s what you need to know… it’s fast. It’s professional, and it’s nearly real-time. What does that mean? It means we need to think outside of the traditional social media box to really allow people to experience our events – as they are happening! I…
Read MoreAt Fireside Production, we are guided by our Core Values… they help us to visualize our own and our Clients’ success.
Read MoreAn on-camera appearance is a great opportunity to share your story or thoughts on an issue close to your heart. I don’t know about you, but most people get a little nervous when they think about being in front of the camera. The first thing to do – in the words of my favorite Quarterback, Aaron Rodgers – R-E-L-A-X! …
Read MoreThis is one of the most essential elements of a successful video… who are you talkin’ to? Early on identify your target audience. In television, advertisers closely monitor ratings to know who is watching at what time. Ratings allow advertisers to determine the best value for their dollars when it comes to prime demographics and buying air…
Read MoreThe most fulfilling part of being a videographer to me is the journey. No, I don’t mean the occasional trip to an out-of-state location but rather the entire journey itself and the quest to constantly get better at the craft. There have been so many valuable lessons and tools collected along the way and so…
Read MoreWelcome to Fireside Production’s first ever video blog! Interviewing… it’s what I love most about my work. I relish each and every interview I conduct as an opportunity for learning and enrichment. I also know the value of a video interview. An on-camera interview is your chance to attract attention to your company, project or product. Here are a few tips on what to expect…
Read MoreYou don’t have to work in video production to know the value of video these days… more people are watching videos online and that means, if you’re not incorporating it into your marketing and fundraising efforts – you are missing out. Video is a powerful way to boost visits to your website, to turn prospects into customers or clients and to increase fundraising and sales results.
Read MoreFrom time to time, here at Fireside Production we get a request to shoot professional still shots while we are on a video shoot. The answer is always very simple… well, no. While there are some similarities between the two crafts, they are really completely different. This has been more evident as I have ventured into the new world of capturing video on DSLRs.
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