Make an Impact with Online Video
Every minute, 72 hours of new video content is loaded to YouTube. The sheer volume of video on the web is mind boggling. However, it’s estimated that four out of five online viewers will click away if a video stops playing – that’s a big opportunity lost. Translation: there’s too much competition for people to patiently wait through content that doesn’t engage them or play properly.
It All Starts with the First Frame
How do you give your video (and message) the best chance to make an impact in the face of such statistical odds? Start at the beginning. Those opening shots and sequences matter. Within seconds, you can make it known that this will is worthwhile content delivered effectively. There will be viewer benefit.
Video offers an amazingly unique opportunity to communicate with potential clients. According to Forrester researcher Dr. James McQuivey, one minute of video is equal to about 1.8 million words. You can deliver more content, efficiently through a well-produced video – and that’s a truly worthwhile marketing and communications investment.
We live in an era where the use of amateur, smart phone-produced video is commonplace. There’s definitely a time and place for using your phone to engage your target audience. However, quality online video can truly stand out, which is critical today – particularly since mobile video consumption rises 100% every year according to YouTube.
Mist Media reports the average internet user will spend 88% more time on a site that includes video. These numbers paint a very clear picture of how truly important it is to provide your potential client or supporter with engaging, polished video experiences… right from the start.