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Three Reasons Nonprofits Need Video

Posted on: December 5th, 2019 by Kristin Massoletti

We put our hearts into your videos because the work you do matters.

One of the secret ingredients in our Fireside Focus On You approach to video production is heart. We put a lot of love into bringing your stories to life. Celebrating the work and impact of our nonprofit Clients is especially meaningful for us but more importantly, being able to shine a light on the important work that our nonprofit community does is vital to driving the awareness and fundraising your organizations need to thrive.

We are fortunate to have served the video production needs of Stout Street Foundation for several years now. Stout Street is a leader in the substance use recovery space.

Chief Operations Officer, Brad Lucero III share his top three reasons why nonprofits need video and how Fireside can help.

Video informs and inspires the people you need to reach.

“The team at Fireside is extremely easy to work with. I was able to vocalize a vision for what we were looking for and Fireside helped make it come to life. Telling the story of what we do at Stout Street Foundation is not always easy, but they manage to showcase us in a light that really allows individuals unfamiliar with our work to learn more about us and the services we offer.”

Video allows people to experience your work and impact.

Stout Street Foundation – This Is The Beginning.

“Video has been a crucial aspect of our marketing because we are able to tell the stories of those personally affected by our program, the stories of where they were and where they are now are so powerful – especially in the substance abuse field because it gives a message of hope and recovery to individuals and families that are currently in the fight of their lives. Reading the stories are powerful but seeing the face of someone that has truly turned their life around, gives a personalization and human touch that printed word could never capture. The glow and the light of someone that has found happiness after the darkness can only be captured on video.”

Maximize your investment with video vignettes for social media.

“The best way to maximize your video investment for us has to been to invest in the usable social media vignettes so that we weren’t just showing one video at our annual fundraising luncheon, but we were able to tease the message throughout the year on our social media platforms. That helped build anticipation for our event and the response was felt throughout the year – as opposed to just during the one-day event.”

Remember, Fireside offers a discount on services for our nonprofit Clients. Whether you know exactly what you want for your next video or you don’t know where to start, let’s talk. We’re here to help!

by Webolutions Digital Marketing Agency