Video & Corporate Social Responsibility
Video is an ideal way to showcase your organization’s Corporate Social Responsibility (CSR) efforts, and Fireside Production is the right production partner to allow people to experience how your company is making a difference.
Fireside regularly produces CSR videos for our clients, including Empower Retirement (formerly Great-West Financial and Empower Retirement). Empower Retirement’s Associates Community Together (ACT) program encourages employees to support causes they care about and then, boosts their individual impact by engaging company support. Empower Retirement has served such organizations as Habitat for Humanity of Metro Denver, Good Sports and Adam’s Camp Colorado and Fireside has been there to capture the impact.
Empower’s CSR Manager, Elizabeth Moser says, “Working with Fireside is like working with a friend who is as invested in the outcome as you are.”
It’s true. We are and that’s because video is a powerful way to draw people in – to bring your CSR strategies to life. It’s proven that organizations with strong CSR initiatives are more attractive to prospective employees. People want to work – and do business – with companies they believe in.
Here are three ways investing in video to share your organization’s commitment to doing good… pays off:
- Corporate Social Responsibility builds your brand in a meaningful way. Those are important stories to share. When people watch a video that demonstrates the ways you care about your community, you inspire brand loyalty.
- Video provides an emotional connection to the causes you care about as a company. It’s a great way for your team – and the nonprofits you serve – to share their CSR experiences on social. You reach new audiences and potentially, touch more lives.
- Use video of your CSR initiatives to attract and retain top talent. Bringing people together to make a difference is great for team building and instilling company pride. CSR videos are excellent for recruiting and for increasing satisfaction among your current team.
Ready to put your organization’s CSR efforts in the spotlight? Let’s get started!
