Training videos are effective for employees, potential customers or volunteers and for engaging your community.

In fact, teaching people how to do something is a great way to position yourself or your organization as thought leaders in your space. Need proof? How-to videos consistently rank as one of the most-viewed categories on YouTube. Not only that, but people will watch those videos – when done well – over and over and they’ll share them with others.

Fireside can help you do it well through our exclusive Focus On You™ approach. We’ll start by identifying who you’re working to reach (your target audience), how they’ll be watching and what information is vital to your training. Those factors help determine the ideal length and style of video. Getting those two elements right are paramount!