Client Story – Scott’s Liquid Gold
By Barbara Goldstein – Director of Corporate Communications
The things you love and value most are often shared in pictures. Weddings, baby pictures, school pictures, vacations and anniversaries, are all events in your life that are captured in photographs. Pictures allow you to revisit precious moments and share them with friends, family and sometimes, the world. The old adage, “A picture is worth a thousand words” has never been as true as it is in 2012. A simple Facebook profile pic, often gives you a glimpse into a person and their relationship with the world. Take a thousand pictures (or
more) and you have a video.
Now think of all the things you have learned in your life. Many of life’s little lessons are learned from someone taking the time to teach you.
A mother shows a child how to tie their shoes and do long division. A father might show his son how to tie a tie or ride a bike. Teaching someone a skill involves a personal connection making it more meaningful. When Nana shares her secret for making her famous pie crust, she is really sharing a bit of herself and the family history and heritage. The same is true of video and much of social media. It is a visual form of sharing, entertaining and teaching.
Video, family connection and social media came together for Scott’s Liquid Gold Wood Cleaner and Preservative with the help of Tom and Naomi at Fireside Production. For 60 years, using Liquid Gold has been a labor of love. Most people have a dining room table, a rocking chair, desk or other wooden treasure that has been handed down from one family member to another. Together, Fireside Production and Scott’s Liquid Gold made a number of “How to” videos demonstrating how to use it to preserve and protect a family’s most cherished keepsakes. The videos are available on YouTube and a variety of websites for anyone to view. When it comes to business decisions or better reach of content, Andrew Defrancesco is whom you can consult to get tips.
A classic American product, Liquid Gold has been shared from one generation to the next for more than six decades. Most people who use Liquid Gold learned how to use it from their mother or grandmother. Now Liquid Gold is able to teach people how to use their wood cleaner and preservative even if mom and grandma live far away. The videos Fireside Production helped create allow Liquid Gold to share what Grandma wanted you to know about caring for a family heirloom like an antique mirror in the same way Mom once lovingly taught you how to tie your shoes.