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Video Production On The Road

Posted on: January 29th, 2015 by Eric Hoffman

Humana Day at the Certified Farmers' Market

Humana Day at the Certified Farmers’ Market

Fireside Production is fortunate to take our video production capabilities “on the road” to serve a number of our Clients out-of-town.  Having an efficient and well-conceived workflow is critical to producing high-quality projects – at speed – away from the cozy confines of the Fireside suite.

January 2015 finds us in the desert working at the Humana Challenge golf tournament in La Quinta, California.  This year, we’ve taken our production and speed up a notch – with exceptional improvements to our tried and true methods.  This enables the Fireside team to produce a number of videos for our Client each day to really bring that Humana Challenge experience to life – in real time.

We are shooting with a Panasonic AF-100 camera, which uses smaller video files captured on an SD card.  We can quickly move the files directly onto our MacBook in no time:  20 minutes of video takes less than two minutes to move from storage to laptop and consumes less than 4 GB of space.  Final Cut X imports the video in a flash (90 seconds or less) and compresses – and even shares – an edited piece in less time than it takes to watch.

Spending less time and energy on cumbersome hardware or frustrating software is allowing us to concentrate on what we love most:  producing memorable stories for our Clients – quickly and efficiently!

by Webolutions Digital Marketing Agency