Client Spotlight – Boys Hope Girls Hope of Colorado
Deciding on the Right Video Style… Together.
One of the challenges in video marketing is making sure the style of video you’re producing is the right one to reach your target audience. Sometimes, that means making a change and opting for a new, fresh approach.
That’s exactly what happened when Boys Hope Girls Hope of Colorado tapped Fireside to produce its newest video. Boys Hope Girls Hope is a national nonprofit, with a thriving Colorado branch, that helps “academically capable and motivated children-in-need to thrive in college, career and life.”
For past video projects, BHGH Colorado used a Voiceover-Style approach. That’s where a narrator tells the story – often, weaving together interview clips to deliver the messaging. “We were pretty used to doing a video with voiceover because we felt like the people who were doing the video were the experts,” explains Executive Director, Mary Frances Tharp.
But when Mary Fran sat down with the Fireside team to start planning their 2016 video, she came to realize the real experts of BHGH Colorado were the people whose lives were touched by the mission every day – the students and scholars.
Fireside didn’t just change the style, though. Instead, we captured the interviews and planned for a Voiceover-Style Video. It became clear during the interviews that they had all the makings of an amazing video – without the need for scripted voiceover narration. Fireside suggested we work up a script featuring all interview sound – what we call a Natural Sound-Style Video – to see how it felt, knowing we could always change to a Voiceover-Style.
The result? Heart. Emotion. Impact. Authenticity. By using a Natural Sound-Style Video, BHGH Colorado’s video was narrated by the heart of their organization – their scholars. “Fireside Production coached us to be comfortable with telling our story… and having our scholars tell our story. It was really impactful to have our scholars talking about the program and using us as the experts.”
Working with our Clients and guiding them on the best ways to feature their unique stories is one of the most rewarding parts of what we do at Fireside Production. The message, audience, purpose of the video – all those factors weigh in when considering the right style and length for the finished piece. We pride ourselves on doing more than just creating a video; we work in partnership with you to understand your goals and to create the best video to achieve them. Sometimes, that means changing the way things have been done in the past. Sometimes, that risk makes you a bit nervous! But we’re committed to making sure you feel supported, confident and ultimately, elated with your final piece. We’re in this together.