The essential elements of every great video story include a hook – a compelling beginning to lure you in – a middle (the heart of the story) and a powerful end. Whether a book, a movie, a video for your nonprofit, government entity or corporation… a story that people remember involves a strong beginning, middle…
Read MoreFireside Production shares how knowing your target viewers is the best place to start for video production success.
Read MoreI read somewhere that the purpose of life is “joyful expansion.” It said, we are always expanding, learning and growing whether we’re aware of it or not, but the ‘joyful’ part is a conscious choice. The only way I know how to do the “joyful” part of growing is through gratitude… spoken out loud so…
Read MoreWhatever your marketing and communications strategy is for 2021, it absolutely must include video. 2020 turned everything upside down. We saw more businesses, services, events and fundraisers move online than ever before. Things are now easier as people can click this site and avail services. Organizations turned their focus to video marketing in an effort…
Read MoreDon’t cancel your fundraising and corporate events! That’s the take-away from Fireside’s interactive discussion on moving to virtual events in light of the COVID-19 pandemic. Your donors, team, community and customers want to engage with your organization and online events are an ideal way to do so. Because these are somewhat uncharted waters, there’s some…
Read MoreThe work of our nonprofits, government agencies, healthcare providers and suppliers is arguably more important than ever before. They have powerful stories they need to share to generate the support and funding to carry out their missions. The challenge is capturing those video stories during this time of social distancing – with serious restrictions in…
Read MoreWhat to expect on your next Fireside Production video shoot during this phase of the response to COVID-19. You know that feeling when it’s the first pool day of the season? The skies are crystal blue and the water is just cool enough to keep the heat at bay. The moment you – and kids…
Read MoreTranscribing Women’s Suffrage As the world is grappling with the coronavirus pandemic and the strains of social distancing, we wanted to do something different with our spring 2020 Fireside Day of Service. And so, we invited clients, friends and family to turn our focus to the past. Together, we served our nonprofit client, History Colorado…
Read MoreYou are not alone. Navigating the challenge of communicating during the coronavirus crisis is one every organization is facing, and video can – and should be – a central piece of your messaging strategy. Many of our nonprofits are postponing or cancelling their most important fundraising events. Those are the very organizations that we count…
Read MoreIt’s a challenge most any business, nonprofit or government entity faces… making sure your message reaches the people you need to reach. For SungateKids, educating parents and caregivers about school presentations to empower children to recognize abuse and speak up – was practically impossible. Parents and caregivers just weren’t showing up for meetings or events. …
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